6 New Features in the Google Analytics 4 (GA4) September 2024 Update

Stay ahead of the curve with the latest Google Analytics updates! The September 2024 release introduces several features designed to enhance your data analysis capabilities and improve decision-making processes. Let’s explore these exciting new tools in detail.
Feature 1: Visualize Data with Plot Rows
Overview: One of the standout features is the ability to compare up to five rows of data using the new Plot Rows function. This makes it easy to visualize and analyse data trends.
How to Use:

•  Navigate to the "Reports" tab.
•  Select a report such as Acquisition, Engagement, or Monetization.
•  Choose up to five rows that you wish to compare.
•  Click "Plot rows" to generate a line chart for instant visual comparison.

Feature 2: Detect Anomalies in Detail Reports
Overview: Keeping track of your data's health is easier with the new Anomalies feature. This tool helps identify unusual patterns, such as unexpected traffic spikes or drops.
How to Use:

•  Go to the "Reports" tab and select any report.
•  Look for flagged data points indicating anomalies for quick identification of trends that may need your attention.

Feature 3: Report Descriptions
Overview: For users seeking clarity, hover-over descriptions are now available. These brief insights give context about each report and direct you to resources to learn more.
How to Use:

• Visit the "Reports" tab.
• Hover over the title of any report to see its description and links for further information.

Feature 4: Mark Key Events in the Events Report
Overview: Highlighting essential events just got easier with the ability to mark key events within the Events report. This feature ensures that critical events stand out for future analysis.
How to Use:

• Go to the Events report.
• Click on the three dots at the end of any row to mark it as a key event.

Feature 5: New Transactions Report
Overview: Gain deeper insights into revenue streams with the revamped Transactions report. It offers detailed information on each transaction using the transaction_id parameter.
How to Use:

• Navigate to the "Reports" tab.
• Locate the Transactions report within the Monetization section for granular insights.

Feature 6: Scope Changes in Acquisition Reports
Overview: Google Analytics has refined its acquisition reports for more straightforward analysis. User-related metrics are now found in the User Acquisition report, while session-related metrics are located in the Traffic Acquisition report.
How to Use:

• Head to the Acquisition section.
• Access User Acquisition for user metrics.
• Visit Traffic Acquisition for session metrics.

Conclusion

The September 2024 update to Google Analytics brings powerful new features aimed at enhancing your data analysis capabilities. By utilizing tools like visual data comparison, anomaly detection, detailed report descriptions, and improved event tracking, you can make more informed decisions and better understand your audience. Stay on top of these changes to leverage the full potential of your analytical tools and drive your success.